The pandemic has greatly influenced and transformed the entertainment industry. Over the past few years, we can see people inclined towards OTT platforms and providing a decent alternative to the big cinema experience. In this fast-paced world, there is nothing more convenient than watching your favorite web series and season from the comfort of your couch. No need to pay for cinema tickets and burn your fuel to the theaters. Many OTT platforms provide a fully personalized and imperative movie experience through localization.
They also provide a lot of personalization options to people, including dubbing and voice overs in the local language for better narration of the story. Such OTT platforms can manage their voice overs and dubbings in-house or get professional multimedia translation services from a reliable service provider.
Significance of Voiceover Translation in the Multimedia Industry
For content creators and distributors, it has become crucial to make the stories resonate with people from different countries and backgrounds. Multimedia translations and professional voice over can really be helpful in creating more relevant, inclusive experiences. According to recent studies, people globally prefer to watch content in their regional local languages instead of English.
Better Viewers Engagement
World’s content producers now understand that to achieve high viewer engagement with the content, they have to create more culturally appropriate content in the native language of the audience. It also helps the content creators with better viewer retention and allows them to build strong connections with them.
Wider Content Reach
Professional multimedia translation services and voice overs allow the content producers to create their content in one language and localize it for other markets later. It allows them to reach out to a wider audience and do better in numbers with one story. It also makes it possible for OTT platforms to go global through professional multimedia translation, voice overs, and dubbing of their original content and series.
What Kind of Multimedia Content Requires Voice Overs?
Voice overs are not specifically restricted to a few genres; content creators can use professional voice over for different types of content considering their budget and globalization purposes. Some content genres that typically require voice overs are as follows:
Animations & Cartoons
For animated movies and cartoons, content creators generally go for voice overs to make their fictional characters look more realistic to viewers. It also allows them to improve their story narration and add more emotional depth to the animated characters’ personalities.
Podcasts are mostly informational and educational and can have the potential to reach a global audience if provided with voice overs. Podcast hosts can use professional multimedia translation services to increase their reach to the global masses.
Such a platform contains educational and training videos that should be easy to comprehend and approached by the target audience. So, global e-learning platforms must get professional voice over translations to make it more convenient for their audiences to understand difficult concepts.
Interviews and Documentaries
Voice overs allow the audiences to understand the context of information in a much more precise and clear manner. Documentaries contain critical information and interviews with experts and other participants. So, voice overs make your narration more fluent and provide a cohesive viewers’ experience.
5 Essential Steps of Voiceover Creation
There are several steps involved in the process of creating voice over for any film or video. Whether you have a dedicated team or you’re hiring a multimedia translation service provider, you must go about your overall voice over creation meticulously to avoid any error that can affect the viewers’ experience.
It starts with translating the existing transcript of the video into the target language. Moreover, you must recreate a script that also matches the timing and context of the original video. Also, make sure the translation of the script is clear, precise, and well-suited to the culture of your audience.
Hire Voice Over Actors
You need to get on board voice over actors who will perform the voice overs on your videos. You have to choose suitable people with the right language dialects and voice pitches. If it’s a movie or documentary, you may need a separate voice over actor for each character in the video.
Record & Edit
You need to set up a recording studio with proper soundproofing and other equipment like microphones, headphones, and a recording system. Voice over actors must record sounds with appropriate tones and pitches that will resonate with original speech. Moreover, editing is also done to remove all sorts of mistakes, background voices, and disturbances in the voice over recording.
The overview must be dubbed in proper timing with the right lip-syncing. It is important to make the voice overs aligned with the original voice. In the sound mixing step, you must adjust the voice over volumes and pitch in a way that smoothly blends with the original video and audio.
QA & Final Approval
In the end, the overall voice over is reviewed to ensure that the sound is well integrated with the video. In this stage, you also resolve all sorts of synchronization issues and anomalies.
In your multimedia content, voice over acts as a wonderful tool that can transform the overall viewers’ experience in a good way. It also allows content creators to do better in terms of numbers and reach out to global audiences. Moreover, if you’re a media production house that wants to thrive globally, you must invest in professional multimedia services and voice overs.