In the age of digital streaming and near-limitless film choices, deciding what to watch can be overwhelming. Among the myriad of review aggregators and critics, one name stands out prominently: Rotten Tomatoes. As one of the primary go-to sources for movie ratings, Rotten Tomatoes has transformed the landscape of film critique and viewer choices. But how did it rise to such prominence, and what exactly makes its system unique?
A Humble Beginning
Founded in August 1998 by Senh Duong, Rotten Tomatoes started as a simple passion project. Duong wanted to create a platform where people could easily access reviews for movies. The idea was not just to have a collection of reviews but to categorize them into “Fresh” if they were positive, and “Rotten” if they were negative. This binary categorization is the root of the site’s distinctive and memorable name.
The TomatoMeter: A Unique Rating System
What sets Rotten Tomatoes apart from many review platforms is its “Tomatometer.” This meter calculates the percentage of positive reviews a movie or TV show receives from critics. A score of 60% or higher gets the “Fresh” red tomato logo, indicating favorable reviews. Conversely, anything below that threshold earns the dreaded “Rotten” green splat.
Additionally, movies that achieve a 75% rating with a set number of reviews from top critics receive the coveted “Certified Fresh” status, further distinguishing them as must-watches.
However, critics aren’t the only voices heard on Rotten Tomatoes. The platform also offers an “Audience Score,” reflecting the percentage of users who’ve rated the film or show positively. This dual-score system provides a comprehensive view, showing both the critics’ and the general audience’s perspective.
Impact on the Film Industry
In the past, audiences relied on a single local critic or a couple of national ones to decide whether a film was worth their time. Today, Rotten Tomatoes aggregates thousands of reviews, providing a more holistic view. However, this aggregate system is a double-edged sword. While it can generate excitement for highly-rated movies, a “Rotten” score can also deter potential viewers. Some filmmakers and actors have even blamed the platform for their film’s poor box office performance, arguing that it oversimplifies the nuanced critiques into a mere percentage.
Nevertheless, the platform has undeniably influenced the way studios market their films. Many now proudly display their “Fresh” rating in trailers and posters, leveraging it as a badge of honor.
Rotten Tomatoes for TV Shows
It’s not just films; the TV landscape has also felt the Rotten Tomatoes effect. As the golden age of television continues, with platforms like Netflix, Amazon Prime, and HBO producing content at an unprecedented rate, Rotten Tomatoes’ reviews play an essential role in helping audiences navigate the overwhelming sea of choices.
Controversies and Criticisms
Like any influential entity, Rotten Tomatoes has faced its share of controversies. Some critics argue that its binary system oversimplifies reviews, boiling down nuanced critiques into a mere number. There have also been instances of “review bombing,” where large numbers of users intentionally lower a movie’s audience score because of disagreements unrelated to the film’s content.
The Road Ahead
To stay relevant, Rotten Tomatoes has continuously evolved. Recent years have seen efforts to diversify its pool of critics, ensuring a wider range of voices are represented. The platform has also taken steps to combat review bombing by verifying that a user has seen a movie before allowing them to review it.
In essence, Rotten Tomatoes is not just a review aggregator; it’s a reflection of the film industry’s ever-changing dynamics. It captures the collective consciousness of both critics and viewers, serving as a barometer for the industry’s highs and lows.
As we usher in a new era of cinema and television, Rotten Tomatoes will undoubtedly remain a key player. Its influence, whether celebrated or criticized, is undeniable. And as the platform grows and evolves, it will continue to shape the way we view, perceive, and enjoy content, one tomato at a time.